WHO SHOULD ATTEND
CONFERENCE BENEFITS
''Adapt Your Commercial Model to Evolve with Your Changing Sales Force and Customers''
15th Annual Global Commercial and Sales Force Excellence Summit on 15th - 16th October 2025 at Eurostars Hotel Berlin by KP-Morgan brings the professional views of Commercial, Customers, and sales force experts together under one roof.
To exchange their knowledge, experience, cutting-edge ideas and reveal the challenges for the implementing the best commercial models, Digital Commerce, achieving customers excellence, customer centricity & excellence, establishing a value healthcare system, improving the sale operations, future selling model evolution challenging and competitive market.
A new wave for commercial effectiveness, omnichannel, AI and digital initiative, integration CRM into territory management, integration of Market Access into commercial activities, measuring the performance techniques alongside with people engagement and e-Cababilities innovation within commercial and sales force environment.
You should not miss this annual opportunity if you are - Chiefs, Directors, Heads, Senior Manager, Leaders and Executives from:
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Executive Management Boards
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Strategy and Business Development
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Commercial Excellence & Effectiveness, Customer Experience/ Excellence
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Marketing and Business Units
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Sales Force
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Sales and Marketing Operations
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Market Access
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Sales
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Group Product Strategy/ Management
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PMO
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Business Planning/ Intelligence/ Support
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Business Analysts
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CRM
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KAM
For group discounts and complete details contact us.
OVERVIEW
Opportunity to meet top expert and decision makers from MedDevices, Healthcare, Biotech, Pharma, MedTech, Startup-Innovator, Biopharma, CHC, FMCG & much more!
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Get engaged with the professionals from leading industries
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20+ Keynote Sessions
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5+ Workshop sessions
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Round Table Discussions – Brain storming
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Panel Discussions – Interact Directly with the Panellists to raise your challenges
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More than 10 Case Studies presenting by the top experts from across the industry
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13+ hours Networking Opportunity
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Benchmarking Opportunities
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One-to-one interactions
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Tea/Coffee Breaks, Social Events and Cocktail Reception
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.…and much more!
About KP-Morgan Group
KP Morgan specializes in clinical trials, SFE, commercial excellence and Healthcare innovation events, hosting events in various locations such as Canada, USA, Europe and Dubai.
KP-Morgan Conferences have provided platforms for debate across many industry sectors including: Telecommunication, banking & financial services, retail and FMCG, investments, pharmaceuticals, IT, chemical & petro chemical.
Many argue that the innovation process cannot be managed because innovation is supposed to be about creativity and cannot be predicted. We believe in KP-Morgan that Innovation is not only about being creative and inventive; innovation is a collaborative process where ideas are taken and managed through to value-adding market introduction.
The consistent high quality of our events has given rise to a reputation for excellence, ensuring that KP-Morgan conferences provide the most fertile ground for participants to gain up-to-the-minute market intelligence and invaluable opportunities to network and generate new business.
AGENDA: TOPICS AT GLANCE
Keynote Presentation, Interactive Discussions, Case Studies, Brain Storming and Round Table Discussions
Two Days Topics at Glance
- Digital Transformation: A New Services Era by Pharma, Medical Devices, FMCG and Beyond
- AI-Driven Business Operations & Commercial Effectiveness
- Digital Transformation in Healthcare
- From Insight to Impact: Aligning
Scientific Marketing with Customer
Decision Journeys
- Marketing & Sales Operations
– Achieving Omnichannel Success
- Regulatory & Market Access Challenges
in a Digital World
- Marketing Excellence in the Era of
Digital Commerce
- Business Intelligence: New Trends in
SFE/FFE
- AI & Machine Learning for Sales Force
Optimization
- Engage Differently & Efficiently
From Uncertainty to Strength: A
Leadership Journey
- How New Technologies Are Impacting
Commercial Excellence in the
Healthcare Industry
- Change Management: Impact on
Organizational Changes
- How to evolve brand management to
drive business value
- Launching a brand effectively in with
mainly digital engagement methods
- Redefining Digital Commerce
The Future of Field Force & Digital
Selling Models
- Commercial Engagement Evolution
– Helping our Customer Engagement
Teams to Evolve with Today's Market
Data-Driven Decision Making
- Driving Sales Excellence in Consumer
Healthcare
- Best Practices for Driving Success in Pharmacy
- The Role of Predictive Analytics in
Healthcare Commercial Strategies
- Personalization & Data-Driven Engagement
- Enhancing CRM & Customer Insights
for Better Engagement
- Using customer insights for Launch
excellence
- How to enhance sales efforts by
operational efficiency(Remote
Detailing, eDetailing, Health
Enterprises, use of Apps etc)
- Adaptive Performance Metrics:
Tailoring KPIs for Global Success in
Diverse Markets
- Data Science & Business Intelligence
for Growth Acceleration
Innovation,
AI, Data &
Digital Trends
- Data & Technology role in the overall ecosystem
- The Future of Healthcare Innovation
- AI and Machine Learning in Healthcare
- Importance of Personalised digital experience
- How to innovate and improve customer experience
- How to harness innovations in digital engagement, AI and machines learning
- Human behaviour Vs Technologies
- The future of Metaverse in Healthcare
- Digital Transformation and Technology Adoption
- Differentiation of various aspects of AI
- Enterprise solutions
Customer Engagement
& Commercial Effectiveness
- Re-defining Customer Value Transformation
- Drivers and Barriers for Customer Engagement
- Mastering the Key of Customer Management
- How to improve customer experience across stakeholders
- How Can Pharma Companies Measure Customer Experience?
- How Pharma Companies Can Partner with Patients for Better Customer Experience
- Customer data – Segmentation & System implementation
- Data Science as key pillars to customer excellence
- Using customer insights for Launch excellence
- How omnichannel streamlines communications between brands and customers?
- How the sales rep’s role will evolve with the adoption of DigitalTools and AI to expand business growth
- Despite digital acceleration, how to remain people centric
- How do we get consolidated 360 degree view of KPIs accross different channels
- The challenging path to customer centricy: breaking down silos to achieve the ultimate goal
- Future of Pharma strategic commercial trends
- Trends in aesthetic industry: Driving growth in medical aesthetics
- Importance of change management and learn how to implement it effectively?
- The challenging environment of Pharmacies as a ‘Point of Sale’
- Go-to-market Strategies
- Enhancing Customer Excellence in Healthcare
SPEAKERS AND PARTNERS
Well known industry leader and emerging talents
Dierk Bartel
Senior Director Strategic Client Partner Digital
Pfizer
Pelin İÇİL
Senior Marketing Manager, North GEM
Boston Scientific
Stefan Turnwald
Chairman, GCESFE Summit CEO | CEEEcon
Chairman GCSFE Summit
Olga Komleva
Regional Marketing Lead CEEE Consumer Tissue
Essity
Danil Blinov
Head of Commercial Excellence
Pfizer
Kateryna Levchenko
Home healthcare & Direct-to-patients global head Danone
Azeeza Sunmonu
Global Head of Commercial Excellence
Mundipharma
Luyten van den Berg
Owner
The Company Athelets
Nina van der Wees
Head of Global Marketing & Customer Experience
ZEISS Microscopy
Paolo Gianese
Director Global Key Accounts Ophthalmology
Carl Zeiss Meditec
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Jeremias Strelow
Senior Manager Sales Effectiveness and Analytics, Surgical BU (Europe) | Bausch & Lomb
Christian Behncke
Senior Director, Head of Commercial Operations
Teva Pharmaceuticals
Sybille Petersohn Boschmann
General Manager DACH
Orphalan
Guest Of Honor,
Eliska Cepelkova
Sales & Healthcare Excellence Director Specialized Nutrition
Danone
Antonis Sarlikiotis
Managing Director
Zentaro Consulting
Sahin Pulur
Director Channel Sales, E-Commerce & Stationery, DE & AU
BiC
Uta Schadow
Principal CX Researcher & UX Lead
Roche
Filipe Vieira
Head of Prescription Medicines Business Unit Austria & Hungary
Angelini Pharma(TBC)
Speaker to be Announced
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Silver Partner
REGISTER
Basic
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One Entry Pass to in-person Two days conference
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Conference Material
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Business Lunch
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Tea and snacks
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Cocktail Reception
Premium
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Two Entry Passes to Two days conference and pre-conference workshop
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One complimentary pass
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Business Lunch
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Tea and snacks
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Cocktail Reception