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14th Global Commercial and SFE Summit | Berlin

16-17 October 2024
You should not miss this annual opportunity if you are - Chiefs, Directors, Heads, Senior Manager, Leaders and Executives from:
  • Executive Management Boards

  • Strategy and Business Development

  • Commercial Excellence & Effectiveness, Customer Experience/ Excellence

  • Marketing and Business Units

  • Sales Force

  • Sales and Marketing Operations

  • Market Access

  • Sales

  • Group Product Strategy/ Management

  • PMO

  • Business Planning/ Intelligence/ Support

  • Business Analysts

  • CRM

  • KAM

For group discounts and complete details contact us.

WHO SHOULD ATTEND

CONFERENCE BENEFITS

  • Get engaged with the professionals from leading industries

  • 20+ Keynote Sessions

  • 5+ Workshop sessions

  • Round Table Discussions – Brain storming

  • Panel Discussions – Interact Directly with the Panellists to raise your challenges

  • More than 10 Case Studies presenting by the top experts from across the industry

  • 13+ hours Networking Opportunity

  • Benchmarking Opportunities

  • One-to-one interactions

  • Tea/Coffee Breaks, Social Events and Cocktail Reception

  • .…and much more!

Opportunity to meet top expert and decision makers from MedDevices, Healthcare, Biotech, Pharma, MedTech, Startup-Innovator, Biopharma, CHC, FMCG & much more!

OVERVIEW

Conference

''Adapt Your Commercial Model to Evolve with Your Changing Sales Force and Customers'' 

14th Annual Global Commercial and Sales Force Excellence Summit on 16th - 17th October 2024 at Eurostars Hotel Berlin by KP-Morgan brings the professional views of Commercial, Customers, and sales force experts together under one roof.


To exchange their knowledge, experience, cutting-edge ideas and reveal the challenges for the implementing the best commercial models, Digital Commerce, achieving customers excellence, customer centricity & excellence, establishing a value healthcare system, improving the sale operations, future selling model evolution challenging and competitive market.

A new wave for commercial effectiveness, omnichannel, AI and digital initiative, integration CRM into territory management, integration of Market Access into commercial activities, measuring the performance techniques alongside with people engagement and e-Cababilities innovation within commercial and sales force environment.

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KP Morgan specializes in clinical trials, SFE, commercial excellence and Healthcare innovation events, hosting events in various locations such as Canada, USA, Europe and Dubai.

KP-Morgan Conferences have provided platforms for debate across many industry sectors including: Telecommunication, banking & financial services, retail and FMCG, investments, pharmaceuticals, IT, chemical & petro chemical.

Many argue that the innovation process cannot be managed because innovation is supposed to be about creativity and cannot be predicted. We believe in KP-Morgan that Innovation is not only about being creative and inventive; innovation is a collaborative process where ideas are taken and managed through to value-adding market introduction.

The consistent high quality of our events has given rise to a reputation for excellence, ensuring that KP-Morgan conferences provide the most fertile ground for participants to gain up-to-the-minute market intelligence and invaluable opportunities to network and generate new business.

About KP-Morgan Group

Conference

AGENDA: TOPICS AT GLANCE

Keynote Presentation, Interactive Discussions, Case Studies, Brain Storming and Round Table Discussions

Marketing & Sales Excellence 

- How to optimize digital tools to enhance sales operations?

- Marketing Excellence in the era of Omnichannel

Customer Engagement

- Market Segmentation and Targeting: Importance of personalised approach

- How to optimizing resource allocation to maximize ROI?

- Is your Field Force Selling?

- Sales Reps Vs e-Commerce Centered Channel Mix

- How to enhance your relationship based enagagement channels such as F2f, RTE, Event, CC Outbound, RTM etc.?

- Vendor relationship in marketing operations

- Empower sales team as omni-channel orchestrator.

- Contract Sales Management

- Developing and deploying advanced analytics techniques to derive meaningful insights

- Data Management: Integrating diverse data sources efficiently in quality and time manner

- Complex Regulatory Environment: Diversified Market Challenges

- Data Management and Integration

- How to gain actionable insights and improve decision-making processes?

- Role of effective CRM systems and personalized engagement strategies in HCPs and other stakeholders engagement

- Complexity of Salesforce Data Migration

- Leaderhsip, Coaching and Motivating

- Finding the right balance with AI

- Marketing/Sales Misalignment

- Longer Sales Cycles

- Managing Sales Team Performance and how to incentify them?

- How to keep up with Changing Market Trends

- Customizing your SalesForce Product

- How to Managing Sales Team Performance

- What will be the future of SF

- Digital Transformation and Technology Adoption

Conference
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Healthcare Innovation,

AI, & Digital Trends

- How to harness innovations in digital engagement, AI and machines learning

- Human behaviour Vs Technologies

- The future of Metaverse in Healthcare

- Digital Transformation and Technology Adoption

- Integrating IoT in Medical Devices

- Differentiation of various aspects of AI

- Enterprise solutions and bring your own AI (BYOAI)

- Data & Technology role in the overall ecosystem

- The Future of Healthcare Innovation

- AI and Machine Learning in Healthcare

- Importance of Personalised digital experience

- How to innovate and improve customer experience

Customer Engagement

& Commercial Effectiveness

- What is the future of innovative medicines development?

- How the sales rep’s role will evolve with the adoption of DigitalTools and AI to expand business growth through a Hybrid approach ensuring the best customer experience and increase the engagement ladder?

- How to scale business and improve efficiency?

- Despite digital acceleration, how to remain people centric

- How do we get consolidated 360 degree view of KPIs accross different channels

- Bridging the two worlds, Commercial and Medical: key to enabling stakeholders at all levels

- The challenging path to customer centricy: breaking down silos to achieve the ultimate goal

- Future of Pharma strategic commercial trends.

- Trends in aesthetic industry: Driving growth in medical aesthetics

- Importance of changemanagement and learn how to implement it effectively?

- The challenging environment of Pharmacies

as a ‘Point of Sale’

- Go-to-market Strategies

- Enhancing Customer Excellence in Healthcare

- Re-defining Customer Value Transformation

- Customer Experience & Compliance: opposing forces?

- Drivers and Barriers for Customer Engagement

- Mastering the Key of Customer Management

- How to improve customer experience across stakeholders: including HCPs and payers

- Touch Points in a Patient’s Journey Where Pharma

- Companies Can Improve Customer Experience

- How Can Pharma Companies Measure Customer Experience?

- How Pharma Companies Can Partner with Patients for Better Customer Experience

- Customer data – Segmentation & System implementation

- Data Driven Decision Making

- Data Science as key pillars to customer excellence

- Using customer insights for Launch excellence

- How to evolve brand management to drive business value?

- Cross Funtional KPIs

- How can we use maximize growth through an omnichannel approach and who should be the orchestrator?

- How omnichannel streamlines communications between brands and customers?

Iveth Garces

Head of EVENITY EUROPE

UCB

Tamer Shawky

Senior Director of Education- EMEA

Johnson & Johnsons

Stefan Turnwald

Director Operations, Field Engagement, IM Region Europe | Novartis

Ahmed ElKhamisy 

Global HCP Excellence Lead

Danone

Hana Nendl

Global Digital B2B & Omnichannel Lead

Nestlé Health Science

Iveth Garces

Head of EVENITY EUROPE UCB

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SPEAKERS AND PARTNERS

Well known industry leader and emerging talents

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REGISTER

Basic
  • One Entry Pass to in-person Two days conference

  • Conference Material

  • Business Lunch

  • Tea and snacks

  • Cocktail Reception

Premium
  • Two Entry Passes to Two days conference and pre-conference workshop

  • One complimentary pass

  • Business Lunch

  • Tea and snacks

  • Cocktail Reception

Gold
  • One Entry Pass to in-person Two days conference

  • Two-night Accommodation

  • Certificate of Attendance

  • Conference Material

  • Business Lunch

  • Tea and snacks

  • Cocktail Reception

VENUE

Eurostars Hotel Berlin

CONTACT US

Got a question?

STEPHEN PATEL

Telephone: +12675156114

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