WHO SHOULD ATTEND
CONFERENCE BENEFITS
''Adapt Your Commercial Model to Evolve with Your Changing Sales Force and Customers''
Register Till 10th August , SAVE 25% Code: SAVE25SP[Extended Dates]
Join us for the 16th Annual Global Commercial and Sales Force Excellence Summit, hosted by KP-Morgan on 13th - 15th October 2026. This exciting event unites top experts in commerce, customer engagement, and sales to share cutting edge knowledge, experiences, and future trends. Dive into discussions on pioneering commercial models, digital commerce, achieving customer excellence, and establishing value-based healthcare systems. Explore the future of sales operations with insights into omni channel strategies, AI, digital initiatives, CRM integration, market access, and performance measurement. Discover how to enhance people engagement and e-capabilities, ensuring your commercial and sales force stays ahead in a rapidly evolving market.
13th October 13:00hrs - 17:30hrs Pre-Conference Workshop
14th - 15th October 9:00hrs - 17:30hrs Two Days Conference
You should not miss this annual opportunity if you are - Chiefs, Directors, Heads, Senior Manager, Leaders and Executives from:
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Executive Management Boards
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Strategy and Business Development
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Commercial Excellence & Effectiveness, Customer Experience/ Excellence
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Marketing and Business Units
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Sales Force
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Sales and Marketing Operations
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Market Access
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Sales
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Group Product Strategy/ Management
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PMO
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Business Planning/ Intelligence/ Support
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Business Analysts
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CRM
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KAM
For group discounts and complete details contact us.
OVERVIEW
Opportunity to meet top expert and decision makers from MedDevices, Healthcare, Biotech, Pharma, MedTech, Startup-Innovator, Biopharma, CHC, FMCG & much more!
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Get engaged with the professionals from leading industries
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20+ Keynote Sessions
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5+ Workshop sessions
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Round Table Discussions – Brain storming
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Panel Discussions – Interact Directly with the Panellists to raise your challenges
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More than 10 Case Studies presenting by the top experts from across the industry
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13+ hours Networking Opportunity
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Benchmarking Opportunities
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One-to-one interactions
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Tea/Coffee Breaks, Social Events and Cocktail Reception
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.…and much more!
About KP-Morgan Group
KP Morgan specializes in clinical trials, SFE, commercial excellence and Healthcare innovation events, hosting events in various locations such as Canada, USA, Europe and Dubai.
KP-Morgan Conferences have provided platforms for debate across many industry sectors including: Telecommunication, banking & financial services, retail and FMCG, investments, pharmaceuticals, IT, chemical & petro chemical.
Many argue that the innovation process cannot be managed because innovation is supposed to be about creativity and cannot be predicted. We believe in KP-Morgan that Innovation is not only about being creative and inventive; innovation is a collaborative process where ideas are taken and managed through to value-adding market introduction.
The consistent high quality of our events has given rise to a reputation for excellence, ensuring that KP-Morgan conferences provide the most fertile ground for participants to gain up-to-the-minute market intelligence and invaluable opportunities to network and generate new business.
AGENDA: TOPICS AT GLANCE
Keynote Presentation, Interactive Discussions, Case Studies, Brain Storming and Round Table Discussions
Two Days Topics at Glance
- Digital Transformation: A New Services Era by Pharma, Medical Devices, FMCG and Beyond
- AI-Driven Business Operations & Commercial Effectiveness
- Digital Transformation in Healthcare
- From Insight to Impact: Aligning
Scientific Marketing with Customer
Decision Journeys
- Marketing & Sales Operations
– Achieving Omnichannel Success
- Regulatory & Market Access Challenges
in a Digital World
- Marketing Excellence in the Era of
Digital Commerce
- Business Intelligence: New Trends in
SFE/FFE
- AI & Machine Learning for Sales Force
Optimization
- Engage Differently & Efficiently
From Uncertainty to Strength: A
Leadership Journey
- How New Technologies Are Impacting
Commercial Excellence in the
Healthcare Industry
- Change Management: Impact on
Organizational Changes
- How to evolve brand management to
drive business value
- Launching a brand effectively in with
mainly digital engagement methods
- Redefining Digital Commerce
The Future of Field Force & Digital
Selling Models
- Commercial Engagement Evolution
– Helping our Customer Engagement
Teams to Evolve with Today's Market
Data-Driven Decision Making
- Driving Sales Excellence in Consumer
Healthcare
- Best Practices for Driving Success in Pharmacy
- The Role of Predictive Analytics in
Healthcare Commercial Strategies
- Personalization & Data-Driven Engagement
- Enhancing CRM & Customer Insights
for Better Engagement
- Using customer insights for Launch
excellence
- How to enhance sales efforts by
operational efficiency(Remote
Detailing, eDetailing, Health
Enterprises, use of Apps etc)
- Adaptive Performance Metrics:
Tailoring KPIs for Global Success in
Diverse Markets
- Data Science & Business Intelligence
for Growth Acceleration
Innovation,
AI, Data &
Digital Trends
- Data & Technology role in the overall ecosystem
- The Future of Healthcare Innovation
- AI and Machine Learning in Healthcare
- Importance of Personalised digital experience
- How to innovate and improve customer experience
- How to harness innovations in digital engagement, AI and machines learning
- Human behaviour Vs Technologies
- The future of Metaverse in Healthcare
- Digital Transformation and Technology Adoption
- Differentiation of various aspects of AI
- Enterprise solutions
Pre-Conference
Workshop
13th October 13:30hrs - 17:30hrs
Theme: Generate Sales Proficiency at Scale with AI and
Role Play powered by Deepful AI
13:30hrs Welcome and Introduction
13:45hrs Behavior Activation in a Changing Corporate Environment(Presentation)
14:00hrs Current State Analysis (Activity)
14:20hrs AI Solutions Driving Excellence in Customer Engagement (Demo)
15:00hrs AI Use Case: “Rep World Cup”
15:20hrs Impact of AI Roleplay (Discussion)
15:30 Networking Break with Tea/Coffee
16:00hrs The Changing Role of the Learning Expert (Discussion)
16:15hrs Building Learning Cases for the Future
16:50hrs Teach Back and Building the GCSFE Summit AI Roleplay Manifesto
17:05hrs Wrap Up and Closing Remarks
17:15hrs End of the Workshop Session
17:30hrs Beer Tasting Hour
SPEAKERS AND PARTNERS
Well known industry leader and emerging talents
Speakers Updating!
Eric Simard
International Director, Omnichannel & Content Analytics | Novartis
Pelin İÇİL
Senior Marketing Manager, North GEM
Boston Scientific
Stefan Turnwald
Chairman, GCESFE Summit CEO | CEEEcon
Chairman GCSFE Summit
Ipek Gozde Arslan
Digital and Customer Engagement Director, BAMECA & BAAF
Novo Nordisk
Marina Fernandes
Sales Training Manager
EMS
Kristina Devyatkina
ICE (International Commercialization Excellence) Lead SERCE
Novartis
Ossama Ibrahim
Global Marketing Excellence & Capability Building Director, MEAR & APAC | MerckGroup
Christiane Buschka
Consultant, former Head of Customer Project Management and Sales excellence | Bosch Automotive Service Solutions
Grzegorz Dudziński
Founder & Consultant
ISPIRATO
Linda Gibbs
Co-founder, Chief Commercial Officer
TGC Health
Christina Hirsch
Executive Vice President & President of the board of Digital Trust Business
Swisscom
AnastasiyaKolyasnikova
Global GenAI Transformation Lead
Sanofi
Sybille Petersohn Boschmann
General Manager DACH
Orphalan
Panelist
Eduardo Varela
CEO DeepfulAI - Generate sales proficiency at scale with AI
Owen Bonner
Chief Operating Officer, Honeywell Life Science Honeywell Technologies
Nick Veringmeier
Director JPP & Founder Future of CGT
JustPushPlay BV
Marc Van Unen
General Manager Germany
Aspargo Labs Inc.
Panelist
Justyna Dettmer
Global Lead Consumer Brands
Boehringer Ingelheim Animal Health
Speaker
TBA
Panelist
TBA
Panelist
TBA
General Partner
DeepfulAI - Generate sales proficiency at scale with AI
REGISTER
Basic
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One Basic Entry Pass to Two days conference
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Conference Material
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Certificate of Attendance
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Business Lunches
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Tea/Coffee and snacks
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Cocktail Reception
Premium
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2 x Basic Entry Passes to Two days conference
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Conference Material
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Certificate of Attendance
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Business Lunches
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Tea/Coffee and snacks
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Cocktail Reception
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Networking Dinner Pass*
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Pre-Conference Workshop*
VENUE
Hotel MOA Berlin