WHO SHOULD ATTEND
CONFERENCE BENEFITS
''Transform Your Commercial Model: Human-Led AI, Omnichannel Engagement, and Data-Driven Impact''
The 14th annual Global Commercial Effectiveness Summit(GCE Summit) 20th & 21st May 2026 in Madrid, Spain organized by KP-Morgan brings together senior leaders in commercial strategy, customer experience, and sales force effectiveness to explore the future of healthcare commercial operations.
This two-day event in Madrid, Spain, provides a unique platform to exchange insights, share practical experiences, and debate the evolving challenges of implementing world-class commercial models, driving customer excellence, and optimizing sales operations in an increasingly competitive and digital-first market.
The Summit will focus on the next wave of commercial effectiveness, integrating cutting-edge AI, omnichannel engagement, and data-driven decision-making, while emphasizing the human factor—Human-Led AI—ensuring that technology enhances rather than replaces human expertise in the field.
For your group discount code contact, Stephen.Patel@kpmglobals.com
You should not miss this annual opportunity if you are - Chiefs, Directors, Heads, Senior Manager, Leaders and Executives from:
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Executive Management Boards
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Strategy and Business Development
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Commercial Excellence & Effectiveness, Customer Experience/ Excellence
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Marketing and Business Units
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Sales Force
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Sales and Marketing Operations
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Market Access
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Sales
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Group Product Strategy/ Management
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PMO
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Business Planning/ Intelligence/ Support
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Business Analysts
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CRM
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KAM
For group discounts and complete details contact us.
OVERVIEW
Opportunity to meet top expert and decision makers from Pharma, Biotech, Medical Devices, Clinical Sites and CROs industry under one Roof
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Get engaged with the professionals from leading industries
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20+ Keynote Sessions
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5+ Workshop sessions
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Round Table Discussions – Brain storming
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Panel Discussions – Interact Directly with the Panellists to raise your challenges
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More than 10 Case Studies presenting by the top experts from across the industry
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13+ hours Networking Opportunity
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Benchmarking Opportunities
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One-to-one interactions
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Tea/Coffee Breaks, Social Events and Cocktail Reception
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.…and much more!
About KP-Morgan Group
KP Morgan specializes in clinical trials, SFE, commercial excellence and Healthcare innovation events, hosting events in various locations such as Canada, USA, Europe and Dubai.
KP-Morgan Conferences have provided platforms for debate across many industry sectors including: Telecommunication, banking & financial services, retail and FMCG, investments, pharmaceuticals, IT, chemical & petro chemical.
Many argue that the innovation process cannot be managed because innovation is supposed to be about creativity and cannot be predicted. We believe in KP-Morgan that Innovation is not only about being creative and inventive; innovation is a collaborative process where ideas are taken and managed through to value-adding market introduction.
The consistent high quality of our events has given rise to a reputation for excellence, ensuring that KP-Morgan conferences provide the most fertile ground for participants to gain up-to-the-minute market intelligence and invaluable opportunities to network and generate new business.
AGENDA: TOPICS AT GLANCE
Keynote Presentation, Interactive Discussions, Case Studies, Brain Storming and Round Table Discussions
Business OPEX, SFE, Commercial and Customer Excellence
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Healthcare Innovation & Emerging Technologies
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Genomics & Personalized Medicine: Commercial Implications
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Digital Therapeutics: Opportunities for Market Access & Adoption
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Future-Proofing Revenue: Diversification Beyond Traditional Sales
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AI, Data & Analytics
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Generative AI for Commercial Strategy & Brand Storytelling
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Predictive Customer Behavior Modeling
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Advanced Analytics for Real-World Evidence & Market Insights
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AI-Powered Opti-Channel Marketing Optimization
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Customer Centricity
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Natural Language Processing for Customer & Patient Insights
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Omnichannel Strategies
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Enhancing CRM Systems to Drive Insights and Customer Satisfaction
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Next-Gen CRM: Integrating AI for Smarter Customer Insights
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Using AI & Analytics to Anticipate Customer Needs
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Future-proof commercial models designed for speed, efficiency, and customer-centricity
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How AI and digital tools can transform commercial operations without losing human insight
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Launching a brand effectively in with mainly digital engagement methods
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Redefining Digital Commerce
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The Future of Field Force & Digital Selling Models
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Sales, Marketing & Commercial Excellence
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Hyper-Personalized Omnichannel Campaigns for Healthcare Professionals
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Next-Gen Digital Detailing & Remote Engagement Strategies
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Influencer & KOL Strategies in a Digital World
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Commercializing Patient-Centric Services Beyond Traditional Products
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Business Strategy & Leadership Transformation
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Customer-Centric Business Models
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Real-World Data to Drive Launch Excellence & Market Access
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Change Leadership in the Era of Digital & AI-Driven Operations
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Upskilling the Commercial Workforce for AI & Digital Tools
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Agile Go-To-Market Strategies in Healthcare
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Cross-Functional Collaboration: Breaking Silos Between Medical & Commercial Teams
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Performance Measurement & People Engagement
Unlimited
Networking
Opportunities
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Cocktail Reception
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Business Lunches
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Tea/Coffee Networking
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Group Discussions
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Panel Discussions
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Dedicated Members LinkedIN Group Networking
Two Days Layout
Networking:
19 May at 7:30PM: Speakers Meet up Drinks
20 & 21 May:
- 8:50AM: Introduction Session & Opening Remarks
- 10:30AM: Attendees Tea/Coffee
- 1:00PM Attendees Business Lunches
- 3:30PM Attendees Tea/Coffee
- 5:30PM Closing Remarks & Cocktail Reception
Extended Dinner Networking:
20 May at 7:00PM - 9:00PM
- Enjoy the Three Course Dinner with nice Selection of Wine & Beers.
Unwind and connect with fellow industry leaders in a relaxed, elegant setting at our exclusive Networking Dinner.
OPEN TO ALL-Attendees & Non-Conference Attendees!
Are you non-delegates, Click here to register for the Networking Dinner.
Keynote sessions, Best Practices, Demos, Workshop & Case Studies:
20 May
AM Sessions(6 sessions)
PM Session (5 Sessions)
21 May
AM Sessions(5 sessions)
PM Sessions(4 sessions)
Discussions, Role Play & Gamification:
20 & 21 May
- AM: Interactive Panel Discussion between the Panelists
- PM Workshop Sessions & Role Plays
- PM: Open Round Table Discussions between all attendees
- Fire Prompt Cross Table Discussions and Flagship Sessions
David Granjo Ventura
Business Unit Director, Haematology
SOBI
Danil Blinov
Commercial Excellence Lead
Pfizer
Stefan Tunrwald
Founder & CEO
CEEEcon GmbH
Wisam Haddadin
Director of Market Access- Europe Middle east and Africa
Abbott
David Benito Laorga
Business Unit Director
Novo Nordisk
Barry Daly
Medical Affairs Consultant
Former Sanofi
Azeeza Sunmonu
Global Head of Commercial Excellence
Mundipharma
Barbara Marković
Operational Excellence and NGCE Lead SVN/HRV/BIH and Learning & Development Lead MCO EE | TAKEDA
Dr Vineet Basotia
Vice President- Commercial Growth and Optimization
WillScot
Georgina González Sanz
ACM Medtronic Director
Medtronic
Dr. Cem Baydar
Senior Advisor
Afendis Capital Management
David Douek
Managing Partner
Ariya, Switzerland
Lucia Kresse
Sr Director, FSP Hub Lead CEE – Strategic Business Partner
ThermoFisher Scientific
Grzegorz Dudziński
Founder and Consultant
ISPIRATO
Uta Schadow
Service-Designer
Undisclosed
Lin Lei
Senior Director HCP Engagement
Danone
Estefanía Yágüez
Head of Customer Excellence & Operations Iberia
Biogen
Olga Komleva
Regional Marketing Lead CEEE Consumer Tissue
Essity
Ana Infante
Head of Assets Maximization and Stakeholder Excellence | UCB
Sarah Gerbaud Chatard
General Manager Spain & Portugal
SERB Pharmaceuticals
José Luis Sánchez Chorro
Director Market Access, Public Affairs, Tenders and Supply
ADVANZ PHARMA
Miguel Ángel Martos Peñas
Commercial Excellence Director
LEO Pharma
Clara
Cano
CEO
UNL/M/TED TH/NK/NG
Javier García García
Former Senior Director, Marketing & Digital | Teva Pharma Spain
SPEAKERS, PANELISTS & PARTNERS
Well known industry leader and emerging talents
Featured Speakers 2026
REGISTER
Basic
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One Basic Entry Pass to Two days conference
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Conference Material
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Business Lunch
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Tea and snacks
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Cocktail Reception
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Certificate of attendance
Premium
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Two Basic Passes to Two days conference
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Conference Material
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Business Lunch
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Tea and snacks
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Cocktail Reception
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Networking Dinner Pass*
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Certificate of attendance
PARTNERSHIP
Choose one or contact us
Exhibit & Attend
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Basic Pas x 1
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Conference Material
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Space area for roll up stand
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Cocktail, Lunches, and Breaks
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Logo under Exhibitors in agenda
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Access to Attendants Platform
Knowledge Partner-Silver
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Basic Pass x 2 Delegates
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Conference Material
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Cocktail, Lunches, and Breaks
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Upto 2m2 Space area to Exhibit
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Networking Dinner Pass*
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Logo in Agenda & Event Web
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Access to Attendants Platform
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Speaker 35 mins Session
Knowledge Partner-Gold
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Basic Pass x 3 Delegates
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Conference Material
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Cocktail, Lunches, and Breaks
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Upto 4m2 Space area to Exhibit
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Networking Dinner Pass*
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Logo in Agenda & Event Web
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Access to Attendants Platform
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Speaker 45 mins Session
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Pre/Post Conference Media Campaign
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1-to-1 Meetings*
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Submit a wishlist Option
VENUE
Crowne Plaza Madrid Airport
C. de Lola Flores, 1, San Blas-Canillejas, 28022 Madrid, Spain
Hotel web: Web: www.cpmadridairport.com
CONTACT US
Got a question?
STEPHEN PATEL
Email: Stephen.Patel@kpmglobals.com
Tel/WhatsApp: +421951112663