14th Global Commercial Effectiveness Summit

20th & 21st May 2026 | Crowne Plaza, Madrid, Spain

14th annual Global Commercial Effectiveness Summit

WHO SHOULD ATTEND

CONFERENCE BENEFITS

Change your approach to your sales force, customers and find your future commercial model

Global Commercial Effectiveness Summit 20th & 21st May 2026 in Madrid, Spain organized by KP-Morgan #kpmglobals brings the professional views of Commercial, Customers experience and sales force experts together under one roof.
To exchange their knowledge, experience, cutting-edge ideas and reveal the challenges for the implementing the best commercial models, achieving customers excellence, improving the sale operations, future selling & commercial model evolution in challenging and competitive market.

A new wave for commercial effectiveness, Impact of technologies in healthcare innovation (such IoT, AI, mobile and digital initiative), Pharmacy Chain Excellence, Customer Value Creation, SFE Optimization, OpEx, integration CRM into territory management, MCM, Launch a brand effectively in these times with mainly digital engagement methods, Account and Omnichannel approach, Tender Excellence and account management approach, Access into commercial activities, measuring performance techniques alongside with people engagement, Customer journeys and multiple touch points and e-Capabilities innovation within commercial and sales force environment.

For your group discount code contact, Stephen.Patel@kpmglobals.com

You should not miss this annual opportunity if you are - Chiefs, Directors, Heads, Senior Manager, Leaders and Executives from:

Executive Management Boards
Strategy and Business Development
Commercial Excellence & Effectiveness, Customer Experience/ Excellence
Marketing and Business Units
Sales Force
Sales and Marketing Operations
Market Access
Sales
Group Product Strategy/ Management
PMO
Business Planning/ Intelligence/ Support
Business Analysts
CRM
KAM

For group discounts and complete details contact us.

REQUEST FULL AGENDA

OVERVIEW

Opportunity to meet top expert and decision makers from Pharma, Biotech, Medical Devices, Clinical Sites and CROs industry under one Roof

Get engaged with the professionals from leading industries
20+ Keynote Sessions
5+ Workshop sessions
Round Table Discussions – Brain storming
Panel Discussions – Interact Directly with the Panellists to raise your challenges
More than 10 Case Studies presenting by the top experts from across the industry
13+ hours Networking Opportunity
Benchmarking Opportunities
One-to-one interactions
Tea/Coffee Breaks, Social Events and Cocktail Reception
.…and much more!

REQUEST FULL AGENDA

About KP-Morgan Group

KP Morgan specializes in clinical trials, SFE, commercial excellence and Healthcare innovation events, hosting events in various locations such as Canada, USA, Europe and Dubai.

KP-Morgan Conferences have provided platforms for debate across many industry sectors including: Telecommunication, banking & financial services, retail and FMCG, investments, pharmaceuticals, IT, chemical & petro chemical.

Many argue that the innovation process cannot be managed because innovation is supposed to be about creativity and cannot be predicted. We believe in KP-Morgan that Innovation is not only about being creative and inventive; innovation is a collaborative process where ideas are taken and managed through to value-adding market introduction.

The consistent high quality of our events has given rise to a reputation for excellence, ensuring that KP-Morgan conferences provide the most fertile ground for participants to gain up-to-the-minute market intelligence and invaluable opportunities to network and generate new business.

INTERESTED IN EVENT PARTNERSHIP?

AGENDA: TOPICS AT GLANCE

Keynote Presentation, Interactive Discussions, Case Studies, Brain Storming and Round Table Discussions

Business OPEX, SFE, Commercial and Customer Excellence

Healthcare Innovation – Emerging Technologies & Business Models
AI-Driven Business Operations, CRM & Commercial Effectiveness
Digital Transformation in Healthcare & Pharma
Marketing & Sales Operations – Achieving Omnichannel Success
Regulatory & Market Access Challenges in a Digital World
Marketing Excellence in the Era of Digital Commerce
Business Intelligence: New Trends in SFE/FFE
AI & Machine Learning for Sales Force Optimization
Hybrid Sales Models – Adapting to the Future of Healthcare Engagement
Training and Leadership
Change Management: Impact on Organizational Changes
How to evolve brand management to drive business value

Launching a brand effectively in with mainly digital engagement methods
Redefining Digital Commerce
The Future of Field Force & Digital Selling Models
Data Science & Business Intelligence for Growth Acceleration
Bridging Commercial & Medical Teams for Better Stakeholder Engagement
Data-Driven Decision Making – Unlocking Business Insights for Growth
The Role of Predictive Analytics in Healthcare Commercial Strategies
Business 4.0: Customer Centic
Customer Excellence: Personalization & Data-Driven Engagement
Enhancing CRM & Customer Insights for Better Engagement
Using customer insights for Launch
excellence
How to enhance sales efforts by operational efficiency(Remote Detailing, eDetailing, Health Enterprises, use of Apps etc)