14th annual Global Commercial Effectiveness Summit
Wed, May 20
|Madrid
''Change your approach to your sales force, customers and find your future commercial model''
Time & Location
May 20, 2026, 9:00 AM GMT+2 – May 21, 2026, 4:30 PM GMT+2
Madrid, Madrid, Spain
About the event
Global Commercial Effectiveness Summit 20th & 21st May 2026, Madrid Spain organized by KP-Morgan brings the professional views of Commercial, Customers experience and sales force experts together under one roof. #gceworldwide
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To exchange their knowledge, experience, cutting-edge ideas and reveal the challenges for the implementing the best commercial models, achieving customers excellence, improving the sale operations, future selling & commercial model evolution in challenging and competitive market. A new wave for commercial effectiveness, Impact of technologies in healthcare innovation (such IoT, AI, mobile and digital initiative), Pharmacy Chain Excellence, Customer Value Creation, SFE Optimization, OpEx, integration CRM into territory management, MCM, Launch a brand effectively in these times with mainly digital engagement methods, Account and Omnichannel approach, Tender Excellence and account management approach, Access into commercial activities, measuring performance techniques alongside with people engagement, Customer…
Schedule
30 minutesOpening Remarks, Introduction & General Flow by chair.
Main stage
4 hoursDay One - First Half
Main stage
Tickets
Pre-Register General Admission
Sale ends
Nov 30, 4:30 PM GMT+1
Pre-Register to Get Two days Basic Pass with complete features. *only 10 passes available
€590.00
+€14.75 ticket service fee
Express Exhibit & Attend
- Exclusive Roll-Up Stand Display Space - Maximizing exposure and engagement with attendees. - Networking & Thought Leadership - Gain One Basic Attendee Passes, allowing your representative to participate, network and explore collaboration opportunities. - Strategic Marketing Exposure Options: Pre-event and on-site promotions.
€2,990.00
+€74.75 ticket service fee
Basic Pass
One Entry Pass Two days conference, Registration Fee, Conference Material, Business Lunches, Tea and coffee breaks, Networking Breaks, Certificate of attendance, Link to presentations, Conference material, Cocktail Reception Pass,
€2,190.00
Premium Pass for two delegates
2 x Basic Attendee Passes to two days conference, 2 x Attendees registration fees, All the Basic Pass Features
€2,990.00
GOLD Pass with Accommodation
1 x Basic Pass to the two days conference, All the basic pass features, Accommodation
From €2,290.00 to €2,390.00
€2,290.00
€2,390.00
Total
€0.00